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Visual composition
- Point, Line, Plane
- Shape, Form
- Space
- Density
- Pattern
- White Space (“Negative Space”)
- Tone, Value, “Color”
- Texture
- Balance
- Symmetry, Asymmetry
- Contrast
- Emphasis
- Time, Motion, Direction
- Position, Orientation
- Scale
- Repetition, Rhythm
- Alignment
- Similarity, Variety
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Typography
- Serif, Sans-serif
- Light, Regular, Bold
- Italic
- Monospace, Handwritten
- “Color”
- Grid
- Character
- Font, Typeface
- Kerning, Letterspacing
- Tracking, Word spacing
- Leading
- Flush left, Flush right
- Centered
- Justified