Visual composition
  • Point, Line, Plane
  • Shape, Form
  • Space
  • Density
  • Pattern
  • White Space (“Negative Space”)
  • Tone, Value, “Color”
  • Texture
  • Balance
  • Symmetry, Asymmetry
  • Contrast
  • Emphasis
  • Time, Motion, Direction
  • Position, Orientation
  • Scale
  • Repetition, Rhythm
  • Alignment
  • Similarity, Variety
    Typography
  • Serif, Sans-serif
  • Light, Regular, Bold
  • Italic
  • Monospace, Handwritten
  • “Color”
  • Grid
  • Character
  • Font, Typeface
  • Kerning, Letterspacing
  • Tracking, Word spacing
  • Leading
  • Flush left, Flush right
  • Centered
  • Justified